YouTube is arguably the second largest search engine on the Web. It is the third most visited site on the Web, according to Alexa and SimilarWeb. Recent information released by Google has shown that more and more users are using YouTube as a search engine. Lees meer over “YouTub
Free trials are to SaaS applications as keys are to locks. The right one gets you in right away, but sometimes you have to try a few before you find the one that works. Lees meer over “Optimizing the Free Trial Signup – How Flow Got a 17% Lift [Case Study]”
Choose an industry, business size and region to see how digital marketing channels influence a typical buyer before the sale. Channels to the left tend to play an early and assisting role in the typical sale. Channels to the right are more likely to be the last interaction before a pu
If you are for instance a blogger or write articles for an online magazine or newspaper, you encounter this question on a probably daily basis: should I add an image to my article? The answer is “Yes”. Lees meer over “Optimizing images for SEO”
Unless your product is eyebrow-raisingly basic, there’s a very, very good chance that a new user won’t get to experience all the value you have to offer in their very first sitting. Lees meer over “Lifecycle emails: Magic pixie dust for user onboarding”
“The money’s in the list!” Marketing gurus croon. But just creating a simple opt-in form and hoping that “if you build it, they will come” is not enough to base a solid email marketing campaign on. Lees meer over “7 Steps to a High-Converting Email Marketing Campaign”
The Beginner’s Guide to Conversion Rate Optimization (CRO) is an in-depth tutorial designed to help you convert more passive website visitors into active users that engage with your content or purchase your products. Lees meer over “The Beginner’s Guide to CRO”
Om maximaal online rendement te realiseren, dienen bedrijven de strategie, executie en analyse van hun online én offline marketing op elkaar af te stemmen binnen één totale, integrale aanpak. Dit vraagt om de expertise van een bijzonder type specialist; een bureau waar online marketeers zowel kunnen meepraten op strategisch niveau als de uitvoering tot in de puntjes kunnen verzorgen zonder de samenhang uit het oog te verliezen. Marktmannen is zo’n bureau.