Do you have an idea of the path a user typically takes to convert on your website? Or, are you simply building traffic from one channel (probably organic) and wondering why it’s not converting better? As I’ve grown up as a marketer, I’ve begun to really appreciate th
December is always a great time to look back on the year that was and the new year that is soon to come. There are many exciting things that 2014 has in store for us who live, work, and produce the World Wide Web we love and cherish. Last year, we looked at the 10 Web design trends fo
Linking out to high quality websites can be an important UX and SEO signal. So understanding how users are interacting with those external links can be helpful. Lees meer over “Track External Link Clicks in Google Analytics With Google Tag Manager”
“The money’s in the list!” Marketing gurus croon. But just creating a simple opt-in form and hoping that “if you build it, they will come” is not enough to base a solid email marketing campaign on. Lees meer over “7 Steps to a High-Converting Email Marketing Campaign”
Blogs have been a popular communications vehicle since the late 1990s and have since evolved into an essential content marketing tool. For young companies especially, creating a blog is a worthwhile endeavor that can help drive website and search engine traffic, resulting in greater l
SEO and content marketing isn’t just about creating compelling content, but having it written from an authoritative author. One way to showcase your authority within a specific niche or industry is by associating your author profile to every relevant piece of content you’ve ever writt
Back in 2005-2006, keyword stuffing, shady link building, and other seemingly risky ways, that you can’t even think of right now, worked like a charm. Did you happen to think, what would happen to my site once Google takes action? Many didn’t. Lees meer over “The Future of SEO –
Om maximaal online rendement te realiseren, dienen bedrijven de strategie, executie en analyse van hun online én offline marketing op elkaar af te stemmen binnen één totale, integrale aanpak. Dit vraagt om de expertise van een bijzonder type specialist; een bureau waar online marketeers zowel kunnen meepraten op strategisch niveau als de uitvoering tot in de puntjes kunnen verzorgen zonder de samenhang uit het oog te verliezen. Marktmannen is zo’n bureau.