Free trials are to SaaS applications as keys are to locks. The right one gets you in right away, but sometimes you have to try a few before you find the one that works. Lees meer over “Optimizing the Free Trial Signup – How Flow Got a 17% Lift [Case Study]”
Unless your product is eyebrow-raisingly basic, there’s a very, very good chance that a new user won’t get to experience all the value you have to offer in their very first sitting. Lees meer over “Lifecycle emails: Magic pixie dust for user onboarding”
You can always rely on Einstein to give good quote. One of his most famous quotes accurately sums up the biggest challenge of digital marketing measurement: “Not everything that counts can be counted, and not everything that can be counted counts.” Lees meer over “5 metrics ever
This article originally appeared on the Gigya blog. The competition for audience connections is fierce — and that’s an understatement. While human attention spans are getting shorter, the world wide web is still as massive as ever. Lees meer over “3 simple steps to boosting regi
When it comes to converting more customers, the secret to more sales is as simple as understanding just what your buyer wants (and expects) from your business. The thing is, businesses often have many customers buying their products, or at least too many to get to know personally. Lee
Growing your web traffic can be an overwhelming task. There are hundreds of web tactics that you can follow and there are thousands of articles that explain each strategy. If you had all of the time in the world, this wouldn’t be an issue, but the reality is, you don’t. Lees meer over
“The money’s in the list!” Marketing gurus croon. But just creating a simple opt-in form and hoping that “if you build it, they will come” is not enough to base a solid email marketing campaign on. Lees meer over “7 Steps to a High-Converting Email Marketing Campaign”
The Beginner’s Guide to Conversion Rate Optimization (CRO) is an in-depth tutorial designed to help you convert more passive website visitors into active users that engage with your content or purchase your products. Lees meer over “The Beginner’s Guide to CRO”