This article originally appeared on the Gigya blog. The competition for audience connections is fierce — and that’s an understatement. While human attention spans are getting shorter, the world wide web is still as massive as ever. Lees meer over “3 simple steps to boosting registration conver
Roughly six months ago, I was tasked with launching a new business blog for Sidekick, an email productivity tool built in HubSpot’s startup labs. I thought sure, I’ve been blogging for HubSpot for over two years. Taking full ownership of a new content entity should be easy, right? Lees m
How is decision making changing in technology companies as a result of data and analytics? More technology executives relied on data and analytics than experience or intuition when making their last big decision. Lees meer over “Decision making in the technology industry”
The correct visual use of your typefaces, color palette and images together is an imperative part of the brand development process. Branding is a specific trade, with devotion to the art of cohesion brought together by psychology and science. Lees meer over “Branding Basics: An Introduction
Writing a blog post -like all other writing- is a skill. In order to keep your reader interested, you should think about structuring your text and writing in an appealing style. You should help your readers to grasp the main idea of your post by providing headings, subheadings and clear paragraphs.
Congratulations, a product has found its product manager. Perhaps you’re joining a small startup, or maybe you have a new project in a big company. How you approach your first 30 days will make a tremendous difference, setting you up for success or struggle. Lees meer over “12 things product m
At only 8mm thin, and weighing in at less than 400g, the 2015 IKEA Catalogue comes pre-installed with thousands of home furnishing ideas. Join the revolution at http://j.mp/Wgoes0 or http://j.mp/1pMN7Ze in the IKEA store from 8 Sept (MY) and 18 Sept (SG). Lees meer over “Experience the power o
Are you aware of the steps it takes for a client to hire you? What’s involved on their end, and on your end? You might be spending a lot of time doing and explaining the same things, over and over again, for each prospective client. Lees meer over “User onboarding isn’t just for HR and growth
Note: the wording of this page was changed from “strategies” to “tactics” since that’s exactly what they are: tactics. This is the most complete list of link building tactics on the Web, period. Lees meer over “Link Building Tactics – The Complete List”
Whether you’re a small local business or an international company, hosting local events is a great way to build your brand, both offline and online. Lees meer over “The Complete Guide to Link Building with Local Events”
Om maximaal online rendement te realiseren, dienen bedrijven de strategie, executie en analyse van hun online én offline marketing op elkaar af te stemmen binnen één totale, integrale aanpak. Dit vraagt om de expertise van een bijzonder type specialist; een bureau waar online marketeers zowel kunnen meepraten op strategisch niveau als de uitvoering tot in de puntjes kunnen verzorgen zonder de samenhang uit het oog te verliezen. Marktmannen is zo’n bureau.