At our TNW Conferences we see a lot of presentations and I have given a fair share of presentations myself. I often see people making the same mistakes and cringe when I hear the same excuses or basic errors when people get on stage. Lees meer over “10 things you should NEVER say during presen
At our TNW Conferences we see a lot of presentations and I have given a fair share of presentations myself. I often see people making the same mistakes and cringe when I hear the same excuses or basic errors when people get on stage. Lees meer over “10 things you should NEVER say during presen
That’s how much monthly website traffic we had to our website three months ago. Join over 260,000 subscribers! Lees meer over “How we grew our website traffic by 5,000% in 3 months (with zero advertising)”
Develop a single underlying system that allows for a unified experience across platforms and device sizes. Mobile precepts are fundamental, but touch, voice, mouse, and keyboard are all first-class input methods. Lees meer over “Material design”
If you’re new to digital marketing, search engine optimization (SEO) may seem a bit mysterious. Lees meer over “SEO for Beginners: How to Optimize Your Content for Search”
I love the strategy part of content strategy. High-level planning makes projects more purposeful. It helps us figure out what we should be doing and informs how we do it. But a plan has to be carried out to be worth anything, otherwise it’s just a collection of ideas. Lees meer over “Practical
Most marketers have no problem finding opportunities. The problem tends to be sifting through the myriad opportunities across all available marketing channels to uncover and prioritize those with the best potential ROI. It’s the ad-age-old question: Lees meer over “Prioritizing Your Marketing
When you’re designing cover photos, graphics, and other social media assets, sometimes knowing the bare bones image dimensions isn’t enough. Lees meer over “The Ultimate Cheat Sheet of Photo & Image Sizes on Facebook, Twitter, LinkedIn & Other Social Networks [Infographic
Link building is something anyone can accomplish. There’s no great secret, just hard work, creativity, and determination to get links that matter. Competitor analysis is an integral step in any link building campaign. Why? Because running a backlink analysis on a competitor: Lees meer over
While creating and publishing content may be easy, measuring content marketing is a hard and daunting task. Earlier this year, I asked 24 content marketing experts to name the one most important metric to which they pay attention. The responses were across the board. Lees meer over “8 Metrics